When I first stepped into the world of TikTok, my mission was clear: to build connections and showcase the wonders of the African net sponge, affectionately known as Sapo, a beloved item from my childhood in West Africa. This sponge isn’t just any bath accessory; it’s a sustainable, eco-friendly alternative to traditional loofahs. It dries quickly, lasts for years, and can even be tossed in the washing machine for easy upkeep.

As I began to share insights about the African net sponge on TikTok, the response was overwhelmingly positive. One particular video took off in August 2023, leading to an astonishing flood of 300 orders in just one day. The excitement didn’t stop there—by November, we were completely taken aback when 10,000 orders came pouring in over a single weekend. With help from family and friends, we quickly transformed our small basement operation into a dedicated team of seven full-time employees, managing an impressive 500 orders daily.

Our close collaboration with suppliers in Nigeria has not only spurred our growth but also made a significant difference in their communities. What began as a small team of two has blossomed into a workforce of 100, illustrating the positive ripple effects of our success. Our customers truly resonate with this story, appreciating our commitment to making a meaningful impact both locally and internationally.

Despite the uncertainty surrounding the future of TikTok Shop—an essential platform that currently drives 85% of our business—we remain hopeful about discovering new paths for growth and community engagement. This journey has been filled with challenges and triumphs, but the prospect of new beginnings and continued positive impact propels us onward.