This article is part of The D.C. Brief, TIME’s politics newsletter. Subscribe here to receive similar stories directly in your inbox.
Mark Cuban has been vocal about his lack of support for Donald Trump. The two well-known figures share a complex history that has shaped the political landscape as we head into the 2024 presidential election, marked by their subtle confrontations. Their turbulent relationship has emerged as a captivating subplot in last year’s divisive campaign, and it seems to be carrying over into the current political climate.
At a recent conference of traditional Republicans, Cuban, the owner of the Dallas Mavericks and a prominent entrepreneur, expressed a tepid appreciation for Trump, particularly as he hawks a variety of products—from cryptocurrencies to merchandise and even the U.S. government itself.
“The only reason anyone promotes all that nonsense is because they have no other options,” Cuban remarked humorously.
Cuban further stated that he has no need to engage in such trivial pursuits. “I’m not in the market for gold tennis shoes that may never be delivered,” he said, alluding to Trump’s controversial footwear line. “Trump isn’t interested in governance; he’s all about sales.”
While this type of bravado is typical of billionaires, it raises concerns about whether such a mindset can genuinely translate into effective governance, particularly with another billionaire currently in the Oval Office.
Cuban, who identifies as an outspoken independent, was at a summit in Washington focused on anti-Trump Republicans while the pro-Trump crowd convened across the river at CPAC, where Trump was set to speak later that day and Elon Musk had previously made waves with his antics.
The contrasting atmospheres on that Saturday highlighted the chaos in today’s political environment, as America’s wealthiest individuals propose vastly different visions for reforming Washington. Cuban’s critiques of the Democratic Party and Vice President Kamala Harris reflect his view that they failed to resonate with voters in the last election.
“If you handed the Democrats a dollar bill and told them to sell it for 50 cents, they’d hire 50 people and still struggle,” Cuban said, reminiscing about his support for Harris. “But if you gave it to Trump and said, ‘Sell this dollar bill for $2,’ he’d find a way to do it. He’d make sure that $2 bill feels special.”
This perspective leaves Cuban feeling skeptical about the Democrats’ capability to steer the country away from the Trump-centric path it seems to be on.
“I’ve come to realize that the Democrats really don’t know how to market anything,” Cuban bluntly stated.
Cuban criticized Democratic candidates for their lack of understanding of small business dynamics, inflation issues, immigration challenges, and even basic tax laws. He believes these missteps, combined with the sway of large consulting firms, contributed to their electoral losses when victory was within reach. This is also why, after his initial event for Harris, he opted to keep her consultants at arm’s length, expressing frustration at their apparent failure to learn from past defeats.
Cuban also criticized Democrats who frame their opposition to Trump around the idea that he is a threat to democracy and American values.
“How effective has that strategy been in past campaigns?” Cuban asked pointedly.
As Trump and Musk push for the dismantling of essential aspects of the federal government, Cuban contended that such a destructive strategy is not a wise approach, particularly since neither he nor Musk needs to get everything right to implement changes that will be difficult to reverse.
“Elon doesn’t care,” Cuban commented. “He’s in a position where he can afford to be apathetic.”
Despite his critiques, Cuban made it clear that he has no desire to become involved in the political fray he seems to disdain. “I don’t want to be President,” he asserted. “I’d prefer to completely reform healthcare.”
As both political parties grapple with the overwhelming influence of the wealthy, it’s notable how much attention the ideas of affluent figures continue to attract. Cuban’s critiques of the Democratic Party are rooted in his belief that they are accountable for the current political climate.
“Chaos is harmful to this country,” Cuban warned. “There’s no financial remedy for that.”
Stay informed about what matters in Washington. Sign up for the D.C. Brief newsletter.